You’re Not Cringe, You’re Just Getting Started with Siff Haider

Dec 21

#324: If you've ever wondered what it really takes to build a multimillion-dollar brand from scratch — beyond the polished Instagram posts and the "overnight success" stories — this conversation is for you. Today I'm sitting down with Siff Haider, co-founder of Arrae and host of the Dream Bigger podcast, who turned wedding savings into a $100M wellness empire while keeping her sanity, her marriage, and her authenticity intact.

Siff gets refreshingly real about the unglamorous early days: bootstrapping, sounding like "two little bitches" on investor calls (her dad's words, not mine), and sweating through her first podcast recording. She shares the mindset shifts that helped her step into her power, why she treats customers like influencers, and how she built a team of 33 people who care as deeply as she does.

This episode is for you if:

You're building something and terrified of looking cringe
You're trying to figure out when to take funding (and how much)
You want to understand how to scale without losing your soul
You're navigating the balance between data and intuition as a founder
You're curious about building a personal brand that's bigger than your business

EPISODE 324 LINKS:

Learn more about Arrae at arrae.com
Follow Siff on Instagram: https://www.instagram.com/siffhaider
Follow Siff on TikTok: https://www.tiktok.com/@siffhaider
Listen to The Dream Bigger Podcast: https://open.spotify.com/show/2CDL6BcfZc6AmQeRZpjAxs?si=e095083332ee43ea
The Alter Ego Effect by Todd Herman: https://bookshop.org/a/55347/9780062838636

EPISODE 324 SPONSORS:

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