The Truth About Being Authentic Online with Jaz Smith
Is it possible to maintain visibility and authenticity at the same time? In this episode I’m joined by content creator and entrepreneur Jaz Smith to talk about what it actually looks like to build a brand around your real life. We get into her evolution from working in real estate to becoming a full-time creator, what shifted when she started treating social media like a business, and how she balances visibility with authenticity in a world that often demands both. Jazmyn shares the behind-the-scenes of growing her platform with intention, the pressure of always being “on,” and why some of the most powerful career moves don’t look like work at all. This conversation is such a refreshing reminder that growth can be strategic and human.
We Talk About…
Her pivot from real estate to full-time content
The exact moment she started treating TikTok like a job
How she planned her dream wedding on her own terms
The parts of her life she doesn’t post
Navigating friendship changes in your 20s and 30s
Chapters:
[3:18] Identity, Work, and Navigating Authenticity Online
[4:47] Managing Feedback, Sensitivity, and People-Pleasing
[10:19] Managing Big Life Events Online
[15:14] Creating a Wedding Your Way & Boundaries
[23:42] The Business of Being a Creator
[31:19] The Long Game & Realities of Success
[33:49] Authenticity, Boundaries, and Brand Partnerships
[51:15] Self-Awareness, Accountability, and Internet Culture
Resources:
Follow Jaz on Instagram [@justjazzzyidk]( / justjazzzyidk )
Follow Jaz on TikTok [@justjazzzyidk](https://www.tiktok.com/@justjazzzyidk...)
[Listen to Jaz’s podcast Delusional Diaries](https://open.spotify.com/show/4qrNim6...)
Download my free [Best Case Scenario Journal Template](https://shessolucky.kit.com/bestcase)
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